Walkers is introducing Smoky Bacon to its Big Eat range. Retailing for 46p a pack, Smoky Bacon is Walkers' fifth best selling standard bag flavour in impulse, worth ú5 million and growing at 20%, according to the company.
Icelandic Water has appointed Simon Hillliar as sales director for its Icelandic Glacial H2
brand in the UK. He joins the company from Heineken where he was involved in building sales of the brand in the UK market after its UK relaunch. He has also worked for
Highland Spring in its grocery and wholesale divisions.
Mars has teamed up with Grass Roots Football Live as part of its Mars Balls Get Britain Playing campaign.
Mars is sponsoring the main stadium and its branding will feature on players' kits, footballs, the event website and goody bags. Visitors to the stadium will be invited to take part in
five-a-side games and watch celebrity matches.