Nielsen sales figures for the year to April 19, obtained by OLN, show that ale and lager were both down 2% in value in the British take-home trade. Stout sales were down 1%.
To add to brewers’ woes, the news was even worse in the on-trade, where beers sales were down 5% over the same period.
The previous Nielsen off-trade data, for the year to February 23, had shown beer sales to be static. The latest figures come at a time when brewers were already fearing a downturn thanks to the home nations’ failure to qualify for the Euro 2008 football tournament.
Cider’s off-trade boom continues, with sales up 21% in the take-home sector, a performance eclipsed only by golden rum’s 26% increase.