German Grigio outstrips Riesling

13 June, 2008

Sales of Pinot Grigio from Germany have overtaken its Riesling sales in the UK off-trade, soaring 10% according to Nielsen.

"This is the first time this has happened," said Steffen Schindler, marketing director of the German Wine Institute. "Even we were surprised ."

He now hopes to grow Pinot Grigio sales more in the off-trade, and boost Riesling in the on-trade, particularly marketing it as a food match.

Wines of Germany is running its biggest summer sampling campaign so far at concerts around the UK.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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