Entwine goes low with lighter line

13 June, 2008

ZGM is rolling out a range of low alcohol wine-based fizzes, spritzers and coolers.

Each variant in the Entwine range has an abv of 5.5%, offering consumers "a quality, lighter alternative to wine", according to ZGM UK's managing director, Steve Howard.

Included in the line-up is a Premium Bucks Fizz, a blend of white wine and Brazilian orange juice (rrp £4.99) ; Raspberry and Cranberry Fizz, a blend of raspberry and cranberry juices and white wine (rrp £4.99) ; Elderflower Cooler, a blend of elderflower, white wine and still water (rrp £3.99) ; Shiraz Rosé Spritzer, a blend of fruity Shiraz rosé and sparkling water (rrp £3.49) ; and Sauvignon Blanc Spritzer (rrp £3.49).

"It appeals to those who have a hectic and healthy lifestyle, allowing them to indulge in an alcoholic drink without high levels of alcohol that can leave consumers with a heavy head," Howard said.

The launch will be supported by a £2.5 million marketing campaign that includes consumer PR, direct mail, sampling

and in-store activity.

News in brief

The National Wine Buying Group has been renamed the Society of Vintners and has increased its membership from 14 to 19. The buying group of regional wholesale wine firms - some of which are also retailers - sources more than 50 exclusive wines that

member companies can access from the society's own UK bond. The new members are James Petit of Aylesbury, IM Wines of Croydon, Northampton-based Middleton Wholesale, Island Ales of the Isle of Wight and Wilds of Oldham. The combined annual turnover of the buying group now exceeds £1 million.

Richard Bampfield MW has been named chairman of the Association of Wine Educators, replacing Susan Hulme MW who has stepped down after three years . The AWE has 70 members around the world and aims to improve

wine education and make

it more accessible.

Do maine Carner os has become the first Californian sparkling wine producer to receive certified organic status for

all its vineyards. Carneros is owned by Champagne house Taittinger.

Women of Wine is holding a Mexican-themed summer party in London on June 25 . Men are also welcome. For more details contact enquiries@womenofwineuk.com.

Wine Dater is running a speed dating night for people aged

44 -59 at the Petersham Hotel in Richmond on

July 16. Tickets cost £35 and can be booked at winedater.co.uk. Singles can register for free on the website .




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