"We sell far more vodka than blended whisky.
We now only stock one type of blended whisky,
Famous Grouse, whereas we have eight
types of vodka. Vodka is seen as a young person's drink, and more
people are drinking it, mostly because it's sold on its neutrality. People expect retailers in Scotland to sell more whisky, but we don't."
Great Grog, Edinburgh
"Not really, although we've noticed batch production vodka sales have increased. A lot of top-end
brands are coming into the market and they're selling well, but I would be surprised if vodka overtook blended whisky ."
Imbibros Wine & Spirits Merchants, Godalming, Surrey
"We don't sell many blended whisk ies but our vodka sales have rocketed. We mostly sell trendy, niche brands
such as 42 Below and Skyy vodka, rather than the more
Corks Out, Warrington, Cheshire
"We sell a great deal of white spirits but very little brown spirits. More young people are drinking vodka because it's seen as fashionable. An attraction
is the higher alcohol
and that vodka is less expensive . Sales are down on blended whisky, and Scotch doesn't sell as much as it used to either.
It's the image
that attracts people, and I don't see anything young about the advertising for blended whisky."
The Little Tipple, Long Ashton, Bristol