S&N's widget ads for Kronenbourg

13 June, 2008

Scottish & Newcastle (S&N) has produced dedicated cinema and TV advertising for its new widgeted version of canned Kronenbourg 1664.

Three versions of the Culinary Bubbles ad show a team of French chefs supposedly in the can, crafting the lager's head before it is poured into a glass.

S&N launched the Dynamo Système widget for Kronenbourg in April, simultaneously with the same technology for Foster's, in which the widget has been labelled In-Can Scuba.

An S&N spokeswoman said advertising for the Foster's system was also imminent. It's claimed to be a more suitable widget than that used for ale because of its ability to process the extra carbonation.

The ad is on TV for six weeks, starting a similar-length run in cinemas on July 25.

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