Coors sees Light in £3m ad campaign

13 June, 2008

Coors Brewers is spending £3 million on a new ad campaign for its Coors Light brand. The campaign majors on an eight-week burst of TV advertising that will be supported by cinema, online and mobile ads over three months.

Tailored promotions on the brand will run in Asda, Sainsbury's, Morrisons and the Co-op through the summer.

Senior brand manager Steve Mitchell said the TV ad "captures the brand's infectious party spirit and brings the personality of Coors Light to life".

Online activity includes a website with a Coors blog and out-takes from the TV ad on My Space.




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Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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