Inbev offers free Stella Artois glasses
Published:  13 June, 2008

Independent stores are being offered free supplies of branded Stella Artois chalice glasses in a promotion by Inbev UK.

Retailers who buy eight cases of 50cl eight-packs get 12 boxed glasses to use in their own in-store promotions. POS will support retailers' free glass offers.

Promotional stock is in over 100 wholesalers and Inbev estimates that some 6,000 independents will take part.

The chalice glass, introduced in the on-trade last year, is claimed to keep the beer colder, retain more flavour and create a better head.

Simon Harrison, commercial director for the off-trade at Inbev UK, said: "This will help spur impulse buys and reward brand loyalty during the peak for lager."




Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter