It has invited 700 art students from Leeds Metropolitan University to compete
to be one of 10 artists commissioned to create a bespoke piece of art inspired by the brand. Outdoor ads at more than 100 sites across Leeds, including bus stops, will
promote the competition.
The artwork will be displayed in bars across Leeds in June,
can vote for their favourite
win a trip for two to Kentucky. The artist with the most votes will win a bursary of ú1,000 to support their artistic endeavours.
Marketing manager Aileen Nicol said: "There is a real art to making Maker's Mark and our campaign reflects the brand's creative roots, which began in 1943, when Bill Samuels Senior burned the family's 170-year-old Bourbon recipe and set out to create a more distinguished, smoother style of Bourbon."