The promotion is part of a summer campaign that includes a TV ad for new variant Yoghurt Breaks. Running until the end of August, it features a hungry woman tempted by a puppet monster to eat an ice cream. After she chooses the healthier option, the ad finishes with the tagline: "Go Ahead. Good thinking."
Commercial manager Nick Stuart said: "The launch
the Go Ahead
brand remains the UK's leading healthier snack, relevant to its target audience, and will drive sales. In the last year, these have grown by 29%, making it the
must-stock healthier snacking range."
The 30p money-off coupon can be downloaded at goahead.co.uk.
United has also become the sponsor of the snacks and biscuits sections on shopmax.co.uk , which offers retailers category advice, including bespoke biscuit and snack planograms, and top tips on how best to merchandise stock.