Top Tip

13 June, 2008

Don't be totally loyal

to one or two suppliers - play the field and don't take price lists as carte blanche. If you are looking at a price list and it

gives a case rate of £10-£15, if you find a wine

you seriously think is

great , then don't be frightened to go for it. That is very important. If you just buy half a dozen cases of wine and then it is gone and you can't get any more, you would think 'If only I had bought more'. I'm lucky because I love such a wide spectrum of wines and for me the most difficult customer is the customer who comes in and says, 'I only like Sauvignon Blanc', or, 'I only like bone-dry white wines'. For me that is like saying I only eat lemon cake and ravioli. It is such a one-dimensional way of looking at wine. I find customers like that a re the most challenging.

Jonathan Sing, Wine World, Honiton

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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