to one or two suppliers - play the field and don't take price lists as carte blanche. If you are looking at a price list and it
gives a case rate of £10-£15, if you find a wine
you seriously think is
great , then don't be frightened to go for it. That is very important. If you just buy half a dozen cases of wine and then it is gone and you can't get any more, you would think 'If only I had bought more'. I'm lucky because I love such a wide spectrum of wines and for me the most difficult customer is the customer who comes in and says, 'I only like Sauvignon Blanc', or, 'I only like bone-dry white wines'. For me that is like saying I only eat lemon cake and ravioli. It is such a one-dimensional way of looking at wine. I find customers like that a re the most challenging.
Jonathan Sing, Wine World, Honiton
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