Sales support recruited by Jygsaw

13 June, 2008

Jygsaw Brands has brought in SHS Sales & Marketing to support a sales drive on the portfolio of brands it is managing for Scottish & Newcastle.

The company will work across off and on-trade channels to build sales of ­McEwan's, Newcastle Brown, Youngers, Newcastle Exhibition, Woodpecker and Scrumpy Jack.

Jygsaw managing director Simon Brown said: "SHS's flexible and dynamic approach to sales allows us to target the areas where we most need support.

"While all current customer arrangements will remain the same, SHS will be providing incremental sales and marketing resource."

Peter Butler, managing director of SHS, added: "This illustrates how big-name brands are now looking to sales and marketing agencies to add value to their business."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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