Distell launches interactive wine campaign

23 June, 2008

South African wine giant Distell is offering consumers a discount in exchange for feedback on its Two Oceans brand.

Shoppers will be asked to write down their thoughts on the wine in exchange for £2 off their next Two Oceans purchase.

Named the “two minute challenge”, Distell hopes the campaign will increase repeat purchases and aid new product development by improving its knowledge of customers.

The campaign follows “significant growth” of the Two Oceans brand in the UK, Distell said.

Gary Greenfield, managing director for Distell Europe, said: “This interactive promotion helps us to understand our customers’ tastes to ensure we are able to continue enhancing the brand’s offering and strengthen our competitive advantage.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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