Cider tops movers list

27 June, 2008

Bulmers Original is the fastest-growing drinks brand in the British off-trade, OLN can reveal. The Scottish & Newcastle cider saw sales rocket by 320% in the past year, according to Nielsen data published today in our Growth Brands report.

There was also good news for stablemate Strongbow, 19th

in the chart with an 18% sales uplift, and rival Magners, up 56%.

Fifteen brands in the list are wines, led by Concha y Toro, which experienced an 81% sales increase. The struggling beer sector had only four representatives, led by Peroni, up 51%.

Full report - pages 21-25.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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