Q How often should I send out email alerts to my customers? I don't want to appear too pushy
or unenthusiastic. Is once a fortnight about right?
A It all depends on how much you're expecting your customers to read. If the email alert is simply a few paragraphs of special offers, mailing it out every Thursday, in time for the weekend, is a good idea. But
anything more in-depth
should go out monthly.
A How about emailing your customers only when you have a genuinely interesting and out-of-the-ordinary offer for them? If you're constantly pestering them with boring messages, they'll just delete your emails without reading them.
Q I am thinking of putting a gravel floor in a small room at the end of my main sales area because it will be quick, cheap and maybe even look good. Is this a good or bad idea?
A Gravel floors remain cool in summer and draught-free in winter, making them a good choice for a wine cellar. The added advantage
is that you will be able to hear
customers crunching about, which helps
to deter shoplifters.
Janine, Great Yarmouth
like the appearance of gravel floors
- and they do n 't need
sweeping. However, there are two hazards. First, it's
difficult to retrieve pieces of broken glass
(although, admittedly bottles do n 't
tend to shatter on impact with this surface) Second, the rest of the shop will
become infested with ston es walked across by your customers , which can cause accidents.
Q I have been offered some beautiful old cigarette advertising posters. Is it legal for me to display them - they make improbable claims about smoking which are now outlawed.
Q Am I allowed to post video footage of shoplifters on my website or does this infringe the "rights" of the thieves?