Six week-long promotions will focus on wines from between 20 and 50 unusual parcels, with this month's including a Sauvignon Gris from Chile and a Gewürztraminer from South Africa . "We're trying to look at the unusual or kooky wines, something for the branches to get excited about," said buyer Julie Buckley.
Oddbins goes for smaller parcels
27 June, 2008
Oddbins buyers are sourcing small, unusual parcels of wine in a bid to keep shop staff interested - and will not be stepping up the chain's branded offering.