Oddbins goes for smaller parcels

27 June, 2008

Oddbins buyers are sourcing small, unusual parcels of wine in a bid to keep shop staff interested - and will not be stepping up the chain's branded offering.

Six week-long promotions will focus on wines from between 20 and 50 unusual parcels, with this month's including a Sauvignon Gris from Chile and a Gewürztraminer from South Africa . "We're trying to look at the unusual or kooky wines, something for the branches to get excited about," said buyer Julie Buckley.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter