Oddbins goes for smaller parcels

27 June, 2008

Oddbins buyers are sourcing small, unusual parcels of wine in a bid to keep shop staff interested - and will not be stepping up the chain's branded offering.

Six week-long promotions will focus on wines from between 20 and 50 unusual parcels, with this month's including a Sauvignon Gris from Chile and a Gewürztraminer from South Africa . "We're trying to look at the unusual or kooky wines, something for the branches to get excited about," said buyer Julie Buckley.




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

It’s all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter