Meteor storms into mini-kegs

27 June, 2008

Alsace brewer Meteor is to enter the fledgling in-home draught lager sector with the launch of its own mini-keg system in the UK.

The Meteor Draft system will be imported by speciality beer distributor Pierhead Purchasing, which is also lining up a deal to represent the brewer's bottled beer range.

Consumers will be expected to pay in the region of £375 for the Meteor dispense system, which aims to deliver pub-quality draught beer at home.

The price is considerably higher than other systems on the market, including the Carlsberg Draughtmaster, which retails for just £114 in Comet.

Pierhead said the higher price was justified by a rapid chilling system that cools mini-kegs of lager in four minutes, according to the company.

Beer will be supplied in 5-litre kegs and brands available will include Meteor's Grand Malt, Wendelinus abbey beer, Blanche de Meteor and a Christmas beer, as well as its main pils brand.

Pierhead will be pitching the system to top-end retailers for consumer sales, though the main target will be restaurants and bars with low beer throughput.

Brasserie Meteor chairman Michel Haag said the system would make available "renowned beers that are a respectable accompaniment to French cuisine and a great alternative to wine".

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