OLN's fastest movers

27 June, 2008

Over the next four pages, Graham Holter reveals the brands sprinting ahead of the pack in the drinks aisles

Fastest growing" is a phrase beloved of suppliers whose products sell one unit in the first year and three the next. Happily, our chart concentrates purely on brands which are already shifting respectable volumes in the UK off-trade, rather than here today, gone tomorrow launches.

Nielsen calculated the data by examining the performances of the 100 best-selling take-home drinks brands and comparing their sales value in the year to February 2008 with the same period the previous year. Our list contains 15 wines, four beers and four spirits. There are also three ciders, two of which are in the top five.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know