Fastest growing" is a phrase beloved of suppliers whose products sell one unit in the first year and three the next. Happily, our chart concentrates purely on brands which are already shifting respectable volumes in the UK off-trade, rather than here today, gone tomorrow launches.
Nielsen calculated the data by examining the performances of the 100 best-selling take-home drinks brands and comparing their sales value in the year to February 2008 with the same period the previous year. Our list contains 15 wines, four beers and four spirits. There are also three ciders, two of which are in the top five.