The deal gives the company the rights to sample and sell wines to a combined audience of more than 200,000 at the events.
The sponsorship follows a cinema and print ad campaign earlier in 2008 as part of an overall marketing investment of
ú1 million behind the brand.
Jason Duggan, head of marketing at supplier Concha y Toro UK, said: "The aim is to reach our target consumers when they are relaxed and enjoying themselves.
"The sponsorship is the ideal stage to showcase the quality and breadth of the range."