The new RosÚ Reserve fizz will be available exclusively as the Champagne of the Month for June at London's Ritz hotel, before going national.
The off-trade guide price is ú40 a bottle.
Janette Peat, brand manager at distributor Maxxium UK, said: "The
UK Champagne market is definitely on a high at the moment, with sales of premium Champagne up 8% over the past two years.
"We expect RosÚ Reserve to be a big hit this summer as consumer demand for rosÚ Champagne increases, having grown to take 8% of the market."