Peroni Nastro Azzurro

27 June, 2008

is offering a trip for 16 people to the Italian Grand Prix in a new cash and carry promotion. The tickets are being given away in prize draws and staff incentives which will reward the best in-store displays. Over 170 depots across the country will

take their turn to host a Ferrari 360 Spider, an F1 simulator along with the Peroni sampling team. Peroni has also developed a limited edition 10x33cl pack for Tesco including a branded half-pint glass and an Aperitivo recipe booklet.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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