Landmark Keane on own-label cider

27 June, 2008

Cash and carry chain Landmark Wholesale has launched an own-label over-ice cider to retail at ú1.39 for

a pint bottle.

Keane's has 4.5% abv and aims to give Landmark's independent retailer members an own-label alternative to brands such as Magners, Bulmers Original and Maguires.

Managing director Martin Williams said: "The cider market in general has experienced a resurgence in popularity, thanks to the introduction of over-ice brands such as Magners and Bulmers. We saw a gap in the market to produce our own-brand version, providing independent retailers with an important point of difference in this category."

Landmark retailer Geeta Doal, of Doal's Food & News said: "The premium cider market is extremely popular with our customers, and it's great that we can now add an own-brand version to our range. As Keane's is exclusive to Landmark retailers, it will help differentiate us from our competition."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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