Broadland creates Belgars brand

27 June, 2008

Broadland Wineries, which contract-makes and bottles fruit wine and perry for trade customers, is entering the branded drinks market in its own right.

The Norfolk-based company has created Belgars, an umbrella brand for perry and made wines.

The first product is a 7.5% abv 3-litre bag-in-box medium dry perry.

It will be distributed through Bottle Green and have an rrp of ú5.

It is being targeted at the summer and barbecue markets, said the company.

Sales manager David Thornhill said: "We have successfully made and bottled many wines and perries for our customers and felt the market was ready for a

standalone Broadland product."




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