The Norfolk-based company has created Belgars, an umbrella brand for perry and made wines.
The first product is a 7.5% abv 3-litre bag-in-box medium dry perry.
It will be distributed through Bottle Green and have an rrp of ú5.
It is being targeted at the summer and barbecue markets, said the company.
Sales manager David Thornhill said: "We have successfully made and bottled many wines and perries for our customers and felt the market was ready for a
standalone Broadland product."