Top Tip

27 June, 2008

People talk about food matching a lot, but it can be hard to make it work in off-licences. I've made a point of asking customers browsing for wine, 'are you looking for something to go with a meal?' and have told my staff to do the same. It's much better than waiting for them to approach us, and always gets us talking - and I've had plenty of positive feedback from customers who have loved the wines I've suggested with their meals.

I think I have a natural flair for wine and food matching, but some of my staff feel more unsure. I've photocopied the food-matching chapter from the WSET Intermediate textbook for them, and in quiet moments I get out recipe books and test them. It sounds demanding, but they love it - a couple of them have become real foodies thanks to me.

Linda Morrison, Wine Stop, London

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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