Sainsbury’s to close wine website

07 July, 2008

Sainsbury’s is to shut down its wine website following a review of its online sales strategy.

Sainsury’s will close the site,, from the end of July, in preparation for the launch of a non-food sales website early next year.

Extra resources will also be given to the main online grocery site, which will continue to include wine and Champagne.

A company spokesperson told OLN the group was unable to break out online wine sales, but added: “It’s a very small proportion of sales. Most people will shop in-store for their wines.” was launched in 2001 as a site for specialist wines.

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