Drinks sales fall flat over spring

11 July, 2008

The off-trade drinks market has flattened out this spring, according to Nielsen.

Light wine volume sales fell 5% in the four weeks to April 19, 4% in the four weeks to May 17 and 2% in the four weeks to June 14.

Meanwhile the spirits market looked like it was "flattening out", said analyst Stewart Blunt. Champagne sales are slowing, but beer and cider are "holding up reasonably well" - although beer sales dipped in April after a peak in March.

"We all know

the on-trade is not doing well.

One might anticipate

the off-trade would draw

the benefit , but if not it almost makes you speculate where people are getting their alcohol from," he said.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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