Alcohol First set to grow its van base

11 July, 2008

Sussex mobile off-licence expands into the west

Mobile off-licence firm Alcohol First is aiming to expand after achieving a solid consumer base along the Sussex coast.

The company sells a range of beers, wines and spirits, which it delivers by van, typically within half an hour of the order being placed. The service is popular with students who want to order drinks after pubs and off-licences have closed.

While sorties into Woking and Guildford in Surrey didn't take off, the company has recently launched in Bristol and Bath, with owners Rob Tod, 24, and Matt Wood, 26, now eyeing new target areas.

Wood said: "At the weekends the busiest times are from

11pm to 3am and in the week, about 10.30pm to 12.30am, although in Brighton, where we trade as Booze Brothers, the busiest weekend hours

are from about 2am to 5am.

"Brighton takes a lot of work because it's a very transient town and the population is always changing, so you

have to keep on top of it."

The company restricts its offering to a core range of products, including Chekov vodka at £17 a bottle; red, white or rosé wine at £7 a bottle, and six cans of Stella Artois for £9.50. Delivery is free, but there is a minimum order value of £15.

Drivers are instructed not to leave their vehicles unattended when deliveries are made and to demand appropriate ID from customers.

Wood said the Bristol and Bath business had started slowly, but despite experiencing a small slump when students

left for the summer , the business was now justifying four vans at weekends and two during the week.

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