Beam Global

11 July, 2008

Prewetts Mill, Worthing Road, Horsham, West Sussex RH12 1ST

T: 0800 434 6602


Marketing and promotional spend for 2008/9: £2.5 million

Brands: Harveys (Spain), Cockburn's (Portugal)

Key personnel: Janice Moorfield, brand manager for Harveys and Cockburn's; Peter Sandstrom, marketing director; Drew Munro, general manager

Beam Global's John Harvey fortified wine division had a busy year with a repackaging for the Cockburn's range and a £2 million support package to position it as a brand with "a fine disregard for the rules". Cockburn's Light White and 20

Year Old Tawny ports were packaged in 50cl clear glass bottles to encourage trial. Harveys

launched a Very Old Rare Sherry (VORS) range comprising Fine Old Amontillado, Palo Cortado, Rich Old Oloroso and Pedro Ximénez, all in 50cl bottles with an rrp of £19.95. The range featured the new H packaging style introduced for the whole Harveys portfolio.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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