11 July, 2008

31-33 Weir Road, Wimbledon, London SW19 8XT

T: 020 8944 4770



Established: 1949

Brands: Castel, Cachet, Virginie (France), Halana (Morocco)

Off-trade split: 90%

Castel has been focusing on its newly-launched Castel Family wines, which feature different grape varieties and regions from all over France, including Merlot from Bordeaux, Grenache/Syrah from Côtes du Rhône, Syrah from the Languedoc and rosé from Provence. The range also includes a selection of single varietal wines from southern France. Managing director Anne Burchett stepped down recently to enrol on a university writing course.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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  • No
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