Constellation Europe

11 July, 2008

Constellation House, The Guildway, Old Portsmouth Road, Guildford, Surrey GU3 1LR

T: 01483 690000

E: info@cbrands.eu.com

W: cbrands.com

Established: 1945 in the US

Turnover: £2.6 billion ($5.2bn) worldwide for Constellation Brands

Brands: Hardys, Banrock Station (Australia), Stowells (international), Kumala (South Africa), Echo Falls (US)

Off-trade split: 80%

Key personnel: Troy Christensen, president UK; Peter Spencer, senior vice president sales; Clare Griffiths, vice president European consumer marketing

No sign of complacency at Constellation, which, despite owning some of the UK's top wine brands, has expanded its portfolio further this year with the launch of the premium South African brand Fish Hoek and its first French product, Enchanté, in partnership with Baron Philippe de Rothschild. Support for the established brands has seen a £12 million campaign behind Hardys, including a TV ad, and £5 million in advertising support for Echo Falls, which added a shatterproof plastic glass to its packaging SKUs. Other developments included the launch of a Hardys dessert Shiraz and Banrock Station in Tetra Pak.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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