Crush Wines
Published:  11 July, 2008

Bremhill Court, Bremhill, Wiltshire SN11 9LA

T: 01249 811737

E: info@crush-wines.com

W: crush-wines.com

Established: 2005

Brands: Gorilla (Italy, South Africa), Oro e Verde,

Cardeto (Italy), Smoking Loon (California), Salena Organics (Australia)

Off-trade split: 90%

Key personnel: Chris Ellis, managing director; Andrew Walker, sales director; Tom Fox, export and UK sales

Crush Wines has added Oro e Verde, claimed to be the first 75cl Tetra Pak wine from Italy. The Gorilla range

has been expanded to include a Pinot Grigio from Italy to add to the Grillo, Pink, Primitivo and Syrah, while the South African arm of the Gorilla range has been bolstered with

Chenin Blanc, Pinotage and Reserve. Smoking Loon and Pepperwood Grove are new agencies from the Californian stable of Sebastiani.




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COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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