Off-Piste Wines
Published:  11 July, 2008

123 Promenade, Cheltenham, Gloucs GL50 1NW

T: 01242 229630



Established: 2007

Turnover: £20 million

Marketing and promotional spend for 2008/9 financial year: £1 million above the line

Brands: Yellow Tail, Montalto (Australia), Frozť†(South Africa), Santa Helena (Chile),

La Piuma (Italy)

Off-trade split: 95%

Key personnel: Ant Fairbank, joint managing director and off-trade sales; Paul Letheren, joint managing director and off-trade sales; Claire Whitehead, marketing manager

Rosť-over-ice brand Frozť and Yellow Tail have been the main focus for Off Piste Wines, and the growth of both

- plus establishing Santa Helena and Montalto in the UK off-trade - are top of the agenda for the coming year.

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Is blended Scotch overshadowed by single malt in retailers?

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