Percy Fox

11 July, 2008

Unit C, Woodside, Dunmow Road, Bishop's Stortford CM23 5RG

T: 01279 756200

E: percyfox.info@diageo.com

W: percyfox.co.uk

Established: 1886

Brands: Blossom Hill (US), Piat d'Or, Heidsieck & Co Monopole (France), Antares (Chile)

Off-trade split: 70%

Key personnel: Simon Lawson, managing director; John Hearn, grocery channel director; Rob Pickering, impulse channel director

Percy Fox has expanded California's Blossom Hill range with wines from three other countries - Italy, Chile and South Africa.

It has beefed up its rosÚ range with a drier-style Shiraz and has repackaged the varietal range in a bid to make it more contemporary.

Seventh Continent has also seen livery changes, designed to make the region more prominent, and Pommery's 20cl Pop Champagne has recently seen patriotic additions with stars & stripes and Union Jack motifs.




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