Stratford's Wine Agencies

11 July, 2008

High Street, Cookham, Berks SL6 9SQ

T: 01628 810606

E: sales@stratfordwine.co.uk

W: stratfordwine.co.uk

Established: 1987

Turnover: £11 million

Off-trade split: 100%

Brands:

Anakena (Chile), Tortoiseshell Bay, Wakefield Estate (Australia), Columbia Crest (US), Paul Mas, including Arrogant Frog (France)

Key personnel: Paul Stratford, managing director; Bob Bailey, sales director; Erika Lewington, marketing manager

Erika Lewington has joined Stratford's as marketing manager, replacing Louise Hill, who went freelance. Portfolio changes include the addition of Tamburlaine Wines' organic Wild Mountain range from Orange, New South Wales; four wineries from Washington State and one from Oregon; and a rebranding for Tortoiseshell Bay. In the coming year Stratford's plans to add more organic and biodynamic wines, plus independent exclusives.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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