11 July, 2008

Stanley Way, Cardrew, Redruth, Cornwall TR13 8NQ

T: 01209 314711



Established: 1994

Brands: Runamok (Australia/Chile), Rocco Bay (South Africa), The Roo Brothers, Red Hill Estate (Australia), Vida Nova/Onda Nova (Portugal),

Off-trade split: 60%

Key personnel: Nick Richards, commercial director; Jonathan Rule, sales support; Caroline Reaney, financial controller

Berkmann Wine Cellars' acquisition of Vinoceros was completed last month. T he agency has launched The Roo Brothers bag-in-box range, Spanish entry-level Jabali and independent-exclusive Runamok Rosť from Chile . Plans include introducing Chilean Runamok Sauvignon Blanc .

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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