Vintage Roots

11 July, 2008

Bridge Farm, Reading Road, Arborfield, Berks RG2 9HT

T: 0118 976 1999

E: trade@vintageroots.co.uk

Established: 1986

Turnover: £5 million-plus

Marketing and promotional spend for 2008/9: £50,000

Brands: Organic own-label (Europe), Touchstone own-label (New World), Albet i Noya (Spain), Emiliana Organico (Chile), Champagne Fleury (France)

Off-trade split: 50%

Key personnel: Lance Pigott, director/buyer; Neil Palmer, director/financial and marketing; Steve Lewis, general manager

Organic specialist Vintage Roots has had its busiest year yet, recruiting new sales and office staff and taking on more than 40 new

wines - including Jean Bousquet from Argentina, La Raia from Gavi in Italy and Basconcillos from Spain's Ribera del Duero. The coming year will see it recruit more sales staff, move its warehouse and build a new office, as well as taking on more organic wines from around the world.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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