International 'task force' creates look

11 July, 2008

The

Freixenet Cava bottle has been given a new look and the producer's Rosado fizz has been renamed Cordon Rosado.

The packaging redesign has been carried through to other styles in the Freixenet family and is the result of a three-year marketing makeover .

Graham Fortune, managing director of Freixenet (DWS) in the UK, said: "The project to create the new look was run by an international task force, who used the theme that great brands never stand still as a motto.

"It has given the brand real clarity and has hit its objectives to amplify and update the packaging."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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