Pierhead poised to import from Chile

11 July, 2008

Prolific world beer importer Pierhead Purchasing is targeting Chile and Argentina for its next additions .

The company is close to a deal with independent Chilean brewer Kross, which makes stout, golden ale and maibock- style beers, in addition to a pilsner lager.

The move comes despite the company observing reluctance from supermarkets to consider new product lines, due to concerns over consumer confidence.

Michael Cook, Pierhead's director of imported beer, said: "We're trying to bring in a beer from Chile to tie in with the UK's growing Chilean wine market .

"It's from an independent brewer that makes some very good beers. We may also be looking for an alternative from Argentina."

The company already imports Inbev-owned Quilmes from the South American country.

Cook added that supermarkets were becoming a tougher sell for new lines.

"Buyers are sitting on their hands a bit at the moment," he said. "They seem scared that the market is going to be facing a downturn, so they're less willing to take on new or different brands that they feel could pose a problem to them in the future.

"There's a reluctance to do anything and they're waiting to see how things develop. But the catch there is that if you don't do something, then nothing develops."




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter