SAB launches information site

17 July, 2008

Brewing giant SAB Miller has launched a website aimed at helping consumers make more informed choices about alcohol.

The site features information about beer is made alongside advice on alcohol issues related to health, parenting, binge-drinking and drink-driving. also contains information on the alcohol content, cereal grains and carbohydrates found in over 100 beer brands from around the world.

The brewer, whose brands include Peroni, Pilsner Urquell and Grolsch, said it had received positive feedback from within the medical community.

Dr Alfred Nugent, professor of medicine and epidemiology at Columbia University in the USA, said “The content was very readable and relatively simple for a layman, yet not trivial.”

Kirstin Wolfe, SAB Miller’s head of alcohol policy, said: “We hope to encourage straightforward conversations about the health and social considerations of drinking alcohol and to remind adults to make responsible decisions if they drink.”

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