Pernod completes Absolut acquisition

24 July, 2008

Pernod Ricard has completed its acquisition of Vin &Sprit, the Swedish owner of Absolut vodka.

The move follows clearance of the acquisition by the European Commission, and values the company at £4.5 million.

The French spirits giant has set up The Absolut Company as part of its network of brand-owning operations that includes Chivas Brothers, Irish Distillers and Martell Malibu-Kahlua International.

V&S Absolut Spirits president Ketil Eriksen will be chief executive officer of the vodka brand company.

As a result of the Absolut deal, Pernod will end the distribution rights it had for Stolichnaya vodka in the UK and other markets outside Russia.

Patrick Ricard, chief executive officer of Pernod Ricard, said: “This operation will substantially accelerate the growth of both the Absolut brand, which will benefit from the group’s worldwide distribution network, and Pernod Ricard.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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