BB hails format success

11 July, 2008

Bargain Booze is hailing the success of its new Select Convenience stores, which it says are reporting an average 36% increase in sales after switching to the format.

The franchise operator now has around 40 stores trading under the Bargain Booze Select Convenience and Thorougoods Select Convenience fascias. "These stores are a mixture of new recruits into our group and conversions from within the existing estate," said joint managing director Matthew Hughes.

He added: "We are still concentrating on standalone off-licences

while developing the convenience side . Around 50% of the shops we're opening

are Bargain Booze or Bargain Booze Plus shops, exactly in line with our forecasts.

"Meanwhile, the growth of our convenience fascia is building momentum. We have a phenomenal amount of interest from retailers in what we're doing and a genuine enthusiasm and drive for it within the company."

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