Smokers bought 2.1 billion fewer cigarettes in Britain in the 10 months from July last year to April 2008. Ninety-two per cent of this decline
was driven by sales in England and Wales.
Nielsen's marketing director Jake Shepherd predicts the full year sales decline will show 2.6 billion less cigarettes sold. Banning the sale of tobacco to under-18s and the duty increase have exaggerated this long-term decline, he added.