11 July, 2008

5 Royalty Studios, 105 Lancaster Road, London W11 1QF

T: 020 7908 0600



Established: 1988

Turnover: £23 million

Key personnel: Lucy Marcuson, marketing manager; Phil Weeks, head of hotel and restaurant sales; Mike Laing, head of private client sales

It's three years since John Armit Wines was rebranded

to reflect

its growth from one of the wine trade's original one-man bands to a diverse, contemporary

merchant selling to independent specialists, hotels and restaurants and private clients. Based in a former Notting Hill film studio,

Armit's list features first growth Bordeaux

and exclusive agencies for prestige Italan wines such as Sassicaia

and Tenuta dell'Ornellaia.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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