11 July, 2008

Brook House, Northenden Road, Gatley, Cheshire SK8 4DN

T: 0161 908 1300



Established: 1980

Turnover: £60 million

Brands: Italia, 1489 (Italy), Chat-en-oeuf, Premiere, Bordeaux Classique (France)

Key personnel: Dennis Whiteley, sales director; Paul Stacey, national accounts manager; Lee Middleton, marketing manager

It's been a busy year of picking up awards for the Boutinot team, including 11 winners in the New Wave Spanish Wine Awards. The business is planning to increase the marketing support it provides for its products in the year ahead. It will be investing in a new winery in South Africa and upgrading its computer systems, while innovation in wine quality and packaging will also be a major focus.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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