Brand Phoenix
Published:  11 July, 2008

Oak Green House, Dorking, Surrey RH4 1QT

T: 01306 875225


Established: 2001

Marketing and promotional spend for 2008/9: £4.7 million

Brands: First Cape (South Africa), Porta (Chile), Trapiche (Argentina), Renaissance (France), Castillo de Liria (Spain)

Off-trade split: 96%

Key personnel: Greg Wilkins, director; Steve Rosser, director; Steve Barton, director

The main piece of marketing activity for Brand Phoenix saw its First Cape South African brand become partner sponsor of the British & Irish Lions rugby union side for a 2009 tour of South Africa, which will include primetime TV and radio coverage. With 50,000 fans expected to travel to South Africa for the tour, a number of First Cape events are planned to take place around the tour.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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