Chalié Richards

11 July, 2008

The Sovereign Distillery, Wilson Road, Huyton, Liverpool L36 6AD

T: 0151 480 8800

E: chalie@halewood-int.com

W: chalie-richards.co.uk

Established: 1700

Brands: Finca Las Moras (Argentina), Eisberg alcohol free (Germany), Casa Donoso (Chile), One World (Australia, South Africa, California, Italy), Simonsig (South Africa)

Off-trade split: 85%

Key personnel: Bob Rishworth, managing director; Nick Leonard, general sales manager; Lise Ewins, sales support and marketing manager

Chalié Richards claims 40% volume sales growth over the past year, led by Argentine brand Finca Las Moras and the One World range of wines sourced from across the globe. Finca Las Moras was supported by the Perfect Harmony campaign of advertising and consumer sampling, to coincide with the launch of new packaging. A rosé was added to the One World range. In the months ahead, there will be activity in Waitrose and Thresher to support the Simonsig Brut Rosé and Chenin Blanc wines from South Africa.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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