Concha y Toro UK

11 July, 2008

MWB Business Exchange, John Eccles House, Robert Robinson Avenue, Oxford Science Park, Oxford OX4 4GP

T: 01865 338013

E: enquiries@conchaytoro.eu

W: conchaytoro.com

Established: 2001

Marketing and promotional spend for 2008/9: £1 million

Brands: Casillero del Diablo, Isla Negra, Viña Maipo, Cono Sur (Chile), Trivento (Argentina)

Off-trade split: 80%

Key personnel: Cristián López, managing director; Simon Doyle, commercial director; German Lledo, finance director

It's been a busy time for Concha y Toro UK with the launch of sparkling wines

from Cono Sur and Casillero del Diablo, the Maycas del Limari Reserva range, a fine wine sales division,

and the repackaging

of the Cono Sur varietal and reserve ranges.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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