Distell Europe

11 July, 2008

Wellington House, 209-217 High Street, Hampton Hill, Middx TW12 1NP 

T: 020 8614 2720 

W: distell.co.za

Established: 2001

Turnover: £500 million-plus (global)

Brands: Nederburg, Two Oceans, Drostdy Hof, Durbanville Hills, Fleur du Cap (South Africa)

Off-trade split: 70%

Key personnel: Gary Greenfield, managing director

Europe; Richard Teasdale, UK account director

Europe; Sarah Gandy, European marketing manager

Following the success of

Nederburg's repackaging earlier this year, Distell will be launching a new look for its Two Oceans and Fleur du Cap ranges in the near future. The South African specialist has run some strong promotions through the year, including giving away £140,000 in cash on a neck-collar promotion and offering Two Oceans consumers £2 off their next purchase in return for giving their feedback on wines.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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