Foster's EMEA

11 July, 2008

Regal House, 70 London Road, Twickenham, Middx TW1 3QS

T: 020 8843 8411

E: firstname.lastname@fostersgroup.com

W: fostersgroup.com

Established: 1876

Brands: Lindemans (international), Wolf Blass, Penfolds, Rosemount (Australia), Beringer (US )

Key personnel: Peter Jackson, managing director; Neil Barker, commercial director UK; James Lousada, marketing director

Foster's EMEA was one of several major wine companies to get the eco bug this year with the introduction of Wolf Blass Green Label wines in PET bottles in Sainsbury's. The year saw the company's major wine brands strongly supported with both Beringer and Penfolds backed by press advertising. Rosemount went to the movies as sponsor of both the London Film Festival and the BAFTA Film Awards.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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