Hatch Mansfield

11 July, 2008

New Bank House, 1 Brokenhurst Road, Ascot, Berks SL5 9DJ

T: 01344 871800

E: sales@hatch.co.uk

W: hatchmansfield.com

Established: 1994

Turnover: £40 million-plus

Brands: Louis Jadot, Taittinger (France), Errazuriz (Chile), Villa Maria (New Zealand), CVNE (Spain)

Off-trade split: 70%

Key personnel: Patrick McGrath MW, managing director; Mark Calver, sales director; Paul Hughes D'Aeth, financial director

Family-owned Rioja house CVNE, whose brands include Cune, Imperial, Viña Real a nd Contino, has joined the Hatch Mansfield stable. Other portfolio additions include Louis Jadot Pinot Noir Rosé, Errazuriz Kai Carmenère and Grant Burge Chaff Mill Viognier, plus Lourensford's River Garden range. The agency plans to offer a one-stop-shop for premium brands and tailors its marketing activity to individual companies.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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